Ghana’s Future In Focus: JA Ghana And Prudential Life Insurance Promote Financial Literacy

Junior Achievement (JA) Ghana, in partnership with Prudential Life Insurance Ghana, hosted the inaugural Financial Literacy Forum at the ALX Hub in Accra on Friday, September 12, 2025.

Themed “Instilling Financial Literacy Early: A Foundation for Ghana’s Future”, the event gathered educators, policy makers, financial actors, and parents to advance the national conversation on empowering children with money management skills.

The Forum, part of the Cha-Ching program funded by Prudence Foundation, spotlighted the importance of equipping children, especially those aged 9 to 12, with the four pillars of Cha-Ching: Earn, Save, Spend, and Donate. These principles, organisers emphasised, go beyond money—they nurture lifelong competencies for responsible citizenship, leadership, and future economic independence.

Opening the event, JA Ghana’s Executive Director, Mr. Edem Amesu, celebrated the impact of the Cha-Ching partnership, which since 2016 has reached more than 36,000 students nationwide. “Financial literacy is not just about figures,” he noted. “It’s about preparing young people to make thoughtful decisions that strengthen families, communities, and ultimately, Ghana’s development.”

Participants heard inspiring stories from Cha-Ching alumni whose experiences demonstrated how early exposure to financial education can reshape perspectives on money and decision-making.

Panel discussions highlighted the role of parents in nurturing smart financial habits at home, and the need for innovative strategies to integrate Cha-Ching into school systems despite packed curricula. Suggestions included extracurricular adoption of the programme and increased engagement with Parent-Teacher Associations.

One of the day’s major milestones was the launch of the Cha-Ching WhatsApp Chatbot; a cutting-edge tool designed to extend financial literacy learning beyond the classroom. The chatbot is expected to reduce programme delivery costs while enabling children across Ghana to easily access lessons on money management outside the classroom.

Adding a youth perspective, JA Ghana alumnus Daniel Sena Korsinah underscored the link between financial literacy and entrepreneurship, noting how these skills form “a chain of competencies that lead to sustainable livelihoods and national growth.”

The forum concluded with a strong call to action: to scale advocacy with the Ministry of Education and other stakeholders so that financial literacy becomes a permanent feature of Ghana’s educational and social development agenda.

Through this pioneering forum, JA Ghana, Prudential Life Insurance Ghana, and their partners reaffirmed their shared commitment to raising a financially savvy generation capable of building a resilient and prosperous future for the nation.

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